Archive for March 2013

We’re awesome at everything

OK, clearly that’s a lie. The truth is, we’re all good at a few things but exceptional at only one or two. Yet so many marketers spend a fortune trying to convince us that they’re good at everything. “We want to say we’re good value… but not cheap… and good quality… but accessible… with friendly…

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Put the hammer down

There’s an old adage that posits, “When you have hammer, everything starts to look like a nail.” No doubt an argument favored by those who support gun control. But in business, our reliance on process as usual at the expense of good judgment leaves us bashing away at every problem we confront with the same…

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