Archive for April 2013

Collaboration: CO-PIs™ not just KPIs

Collaboration has always been seen as a bit of a touchy-feely nice to have. But the truth is, in a far more complicated and interconnected world, Collaborative Intelligence, or We-Q™, as we call it is a critical skill for success today. We really don’t do anything on our own. For example, the process of making…

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New Ideas: Ding dong mediocrity is dead

A lot of marketers are lamenting the death of ‘traditional advertising’ and the demise of the communications world as we know it. “We’re all going to die!” is the catch cry delivered in a tone of voice that would make Lost In Space’s Doctor Smith look ruggedly heroic. The truth is, ideas aren’t dying –…

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