Archive for May 2013

Be the change

We don’t like change. We say we do. We say things like “a change is as good as a holiday”, but we don’t mean it. Just try puting “change” in a staff member’s remuneration package in place of their annual leave and see how far that gets you. In fact we resist change pretty much…

Read More

Remove the barriers

So often when we try to engage people with a new idea, or sell a new product or even launch a movement, we’re so wrapped up in making our idea awesome that we forget to consider the barriers that might get in the way for people. Having recently done some work with Hairdressing businesses all…

Read More