Posts by Dan Gregory and Kieran Flanagan

The importance of women on top

Our political and economic thought leaders are constantly lecturing us on the need to engage with the incredibly important emerging economies. Yet there is an global economy that exceeds them all in terms of scale, financial opportunity and diversity, but for some reason, it receives scant attention from the industry that is supposed to give…

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Influence: How to argue

One of the principle problems we face in an argument is that we get caught up in a “win at all costs” mindset. In other words, our survival brain takes over and we become driven by protecting territory and less concerned with achieving a successful outcome. However, if we want to be more effective, persuasive…

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Why we need more lazy employees

Diligent employees are great, they tend to be at the top of our employee wish list. Oh how we long for self sufficient employees… finding them is like winning corporate lotto. They are the backbones of our businesses and on paper what’s not to like? They are autonomous, take responsibility, get what they are supposed…

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The matrix is everywhere

Of course, it’s not exactly the Matrix Morpheus prophesied about in the movie of the same name, but it is just as insidious and just as invisible. Human beings just love a bit of self delusion. It’s reported that 80% of people rate themselves as better than average drivers (although clearly less than average mathematicians).…

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Be the change

We don’t like change. We say we do. We say things like “a change is as good as a holiday”, but we don’t mean it. Just try puting “change” in a staff member’s remuneration package in place of their annual leave and see how far that gets you. In fact we resist change pretty much…

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Remove the barriers

So often when we try to engage people with a new idea, or sell a new product or even launch a movement, we’re so wrapped up in making our idea awesome that we forget to consider the barriers that might get in the way for people. Having recently done some work with Hairdressing businesses all…

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Collaboration: CO-PIs™ not just KPIs

Collaboration has always been seen as a bit of a touchy-feely nice to have. But the truth is, in a far more complicated and interconnected world, Collaborative Intelligence, or We-Q™, as we call it is a critical skill for success today. We really don’t do anything on our own. For example, the process of making…

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New Ideas: Ding dong mediocrity is dead

A lot of marketers are lamenting the death of ‘traditional advertising’ and the demise of the communications world as we know it. “We’re all going to die!” is the catch cry delivered in a tone of voice that would make Lost In Space’s Doctor Smith look ruggedly heroic. The truth is, ideas aren’t dying –…

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We’re awesome at everything

OK, clearly that’s a lie. The truth is, we’re all good at a few things but exceptional at only one or two. Yet so many marketers spend a fortune trying to convince us that they’re good at everything. “We want to say we’re good value… but not cheap… and good quality… but accessible… with friendly…

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Put the hammer down

There’s an old adage that posits, “When you have hammer, everything starts to look like a nail.” No doubt an argument favored by those who support gun control. But in business, our reliance on process as usual at the expense of good judgment leaves us bashing away at every problem we confront with the same…

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