Marketing

4 ways to avoid unconscious bias and situational blindness

By Dan Gregory   Most of what we believe, even with conviction and assuredness, may possibly be completely mistaken or, at least, fundamentally flawed.  Now, that is quite a statement, but it bears thinking about and indeed reviewing with the cold and emotionless detachment of an independently appointed statistician. This can be a particularly important consideration;…

Read More

Why we need to rethink motivation and engagement

By Dan Gregory   For most of this discussion, I’ll be referring to the above Motivation & Engagement Model that I’ve borrowed from Colin James – colinjamesmethod.com.au.  I’ve used the words Motivated and Unmotivated in place of Colin’s “Active and Passive” – partly because it makes more sense in this context, but mostly so I can do…

Read More

How to move from Storytelling to Story Doing

By Dan Gregory   It’s hard to argue against the power story telling wields as a tool of influence and persuasion. Indeed, it is one of the oldest and most revered of our communication tools, one that allows us to take mundane facts and pedestrian ideas and render them memorable, personal and pass-on-able. In fact, virtually every…

Read More

How to say it so they can hear it

By Dan Gregory   “You can’t handle the truth!” So said Jack Nicholson in A few good men. And he’s right. The truth is; we are all delicate flowers wrapped in paper-thin skins, indulging unconscious (and occasionally conscious) biases and prejudices. Furthermore, to add insult to injury, half of us are below average intelligence! So, did…

Read More

You’re boring and it’s costing you

By Dan Gregory   I imagine about now you’re thinking, “Wow, thanks for the positive affirmation.” But hear me out, because we’re pretty sure it’s not your personality, it’s simply who you are at work and consequently, what defines your personal brand. For some reason, otherwise interesting and personable people tend to put on their work clothes…

Read More

Remove the barriers

So often when we try to engage people with a new idea, or sell a new product or even launch a movement, we’re so wrapped up in making our idea awesome that we forget to consider the barriers that might get in the way for people. Having recently done some work with Hairdressing businesses all…

Read More

New Ideas: Ding dong mediocrity is dead

A lot of marketers are lamenting the death of ‘traditional advertising’ and the demise of the communications world as we know it. “We’re all going to die!” is the catch cry delivered in a tone of voice that would make Lost In Space’s Doctor Smith look ruggedly heroic. The truth is, ideas aren’t dying –…

Read More

We’re awesome at everything

OK, clearly that’s a lie. The truth is, we’re all good at a few things but exceptional at only one or two. Yet so many marketers spend a fortune trying to convince us that they’re good at everything. “We want to say we’re good value… but not cheap… and good quality… but accessible… with friendly…

Read More