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Rethinking the S.W.O.T. Analysis

BY Dan Gregory & Kieran Flanagan Originally published with The CEO Magazine Anyone who’s sat through a strategic workshop at anytime during the past decade will be familiar with the SWOT analysis. Simply put, it stands for Strengths Weaknesses Opportunities and Threats and has informed not only planning days and leadership forums but also a large majority of the…

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Remove the barriers

So often when we try to engage people with a new idea, or sell a new product or even launch a movement, we’re so wrapped up in making our idea awesome that we forget to consider the barriers that might get in the way for people. Having recently done some work with Hairdressing businesses all…

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Collaboration: CO-PIs™ not just KPIs

Collaboration has always been seen as a bit of a touchy-feely nice to have. But the truth is, in a far more complicated and interconnected world, Collaborative Intelligence, or We-Q™, as we call it is a critical skill for success today. We really don’t do anything on our own. For example, the process of making…

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New Ideas: Ding dong mediocrity is dead

A lot of marketers are lamenting the death of ‘traditional advertising’ and the demise of the communications world as we know it. “We’re all going to die!” is the catch cry delivered in a tone of voice that would make Lost In Space’s Doctor Smith look ruggedly heroic. The truth is, ideas aren’t dying –…

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We’re awesome at everything

OK, clearly that’s a lie. The truth is, we’re all good at a few things but exceptional at only one or two. Yet so many marketers spend a fortune trying to convince us that they’re good at everything. “We want to say we’re good value… but not cheap… and good quality… but accessible… with friendly…

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Put the hammer down

There’s an old adage that posits, “When you have hammer, everything starts to look like a nail.” No doubt an argument favored by those who support gun control. But in business, our reliance on process as usual at the expense of good judgment leaves us bashing away at every problem we confront with the same…

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