Lead the change 4


"Top 25 C-Suite Speakers to watch." MEETINGS & CONVENTIONS USA

Dan Gregory is the Co-Founder, President and CEO of The Impossible Institute™, a strategic think-tank that helps organisations make positive change and make change positive! 

A Behavioral Strategist, Dan Gregory works as a speaker, author, consultant, and social commentator. His passion is Leadership Strategy & Influence – what inspires and drives our people, our communities and ourselves.

He helps leaders, managers, sales teams, marketers and high performing individuals understand what inspires action, influences behavior, lights people up and builds cultures of the willing.

Leading one of the country’s most prolific strategic and creative teams, Dan developed new product lines for Coca-Cola and Unilever, invented new media formats for News Corp, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as Vodafone, MTV and the United Nations

In that time, Dan also:

 Directed the strategic and creative team behind the most successful new product launch in Australian history with business partner, Kieran Flanagan

 Oversaw the most successful brand resurrection achieved anywhere in the world

 Serves as a Director on the White Ribbon Board and works as an ambassador to make violence against women a man's issue too

 Is a Partner and Ambassador for Thought Leaders Global - an organization dedicated to helping smart people be commercially smart also.

Dan Gregory is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series and the Network 7 Sunrise program's "Masters of Spin".

When he’s not working, Dan can be found on a plane travelling from one city to another, or on one of his motorbikes. “For me, it’s meditation and a great metaphor for leadership and business - you only have possibly 10% control of what's going on around you, but you have 100% responsibility... and the only thing that keeps you alive, is strategy.”

His mission is to help organizations build more engaged cultures and to help leaders achieve strategies that make success and high performance much more likely.

(Photo courtesy of David Prichard)



How to motivate anyone (including you).

How personality types and default thinking frames drive everything we do... and how we can harness them for good.

All of us view the world through certain filters, lenses or archetypes. These are often referred to as unconscious biases, prejudices or habitual behaviors, but in truth, they are more fundamental to who we are and how we are influenced and motivated.

These filters are informed and explained by personality archetypes. Rather than simply viewing these characteristics purely as strengths or weaknesses, it helps to see them as propensities that we can work with to drive engagement and understanding.

This is incredibly useful in understanding why we procrastinate in certain circumstances and not in others, why friction points develop between otherwise high-performing members of our teams and why customers and the community can often misunderstand the intentions behind our communications.

Ultimately, this is a presentation about developing our understanding of our unique human drives, because all motivation ultimately begins with self-awareness and all influence with insight.

In this fun and revealing presentation, Dan Gregory will share:

How leaders can can drive clearer communication and engagement within their teams

How managers can avoid friction developing in the workplace by understanding why team disagreements originate

How sales and marketing teams can get a better read on their customers and what informs their decision making

How individuals can develop self-awareness through personality archetypes and amplify their strengths while working their weaknesses


How to build cultures of the willing by understanding the force that drives all human behavior - identity!

All influence ultimately begins with an understanding of what drives human behavior. What is it that makes us follow a particular leader, buy in to a specific culture, purchase one seemingly identical product or service over another or adopt a new behavior or belief system?

These questions are critical to success in business and in life.

In fact, in an economy where consumers are more “promiscuous” in terms of who they do business with, where employees have more choices available to them in who they work for and how they spend their time and where the definition of "community" is shifting from demographics and geography to psychographics and values, this is  increasingly important conversation for all of us.

In order to stay relevant and thrive in a rapidly changing marketplace we need to understand what drives our customers, which intrinsic and extrinsic levers push or pull us to grow and succeed and what social and collective impulses move our team, our organization and ultimately, our communities.

In this inspiring and thought-provoking presentation, Dan Gregory will reveal:

How leaders who show us who they help us to be are more likely to attract followers than those who simply tell us what to do

How managers can build cultural identity through values alignment, shared language and collaborative experiences

Why customers buy what you say about them more than what you do for them

How individuals can drive performance and personal change through understanding their own "ID:ology"

Success by Design

How strategy & design thinking beat discipline & motivation.

Typically, when we’re trying to influence a particular behavior in our team, in the market place or even in ourselves, we tend to lean pretty heavily on tools such as discipline and motivation.

Of course, there’s nothing wrong with these tools – in the short term, but the truth is, no one is disciplined in every part of their life and no one is motivated every minute of every day. Eventually, discipline, motivation and even resilience will run out and leave you exhausted and your team looking to update their LinkedIn profiles.

However, by designing our purpose, systems and processes strategically, we increase the chances of success not only being more likely, but virtually automatic. And in a world where Gallup’s global workforce engagement study puts engagement at less than 50%, strategy must do a lot of the heavy lifting.

In this provocative and compelling presentation, Dan Gregory will reveal:

How leaders can make success more likely, and importantly, make failure more difficult

How managers can move teams from Vision to Values to Behaviors & Actions

How sales and marketing teams can be more persuasive and engaging by being more strategic

How individuals can achieve their personal goals by better understanding how strategy, environment and systems drive outcomes

© 2017 The Impossible Institute