We are all under the influence... of influence!

Whether you're a leader seeking to increase engagement, a pitch or sales team wanting to be more persuasive or an individual simply wanting to be more self-aware and in control of your motivation levels no matter what you choose to do during a day, you are under the influence... of influence.

The Impossible Institute was founded to help extraordinary individuals, organizations and ideas generate extraordinary influence and impact in our world.

With over twenty-five years of experience in behavioral research and strategy, sales and marketing development and leadership mentoring, we've learned that influence trumps competence (as hard to hear as that can be). In fact, if the great philosopher Kim Kardashian has taught us anything, it's that fame can often be more powerful than substance.

The proof of this, sadly, is that the world is teeming with failed innovations, knowledgeable but unsuccessful salespeople, well meaning but impotent leaders and individuals who are living life in a permanent funk - and not of the James Brown variety!

What this really means is, it's not enough to have good ideas, a bold and inspiring vision or a compelling Why, How and What! In fact, until you move yourself, your people, your community and your customers to action, it's all a bit academic. 

However, success leaves clues and we've spent a lifetime gathering them up and transforming them into processes and systems that can help you be more insightful, influential and impactful.

In our work as the strategic and creative team behind the most successful new product launch in the country's history, leading and training pitch teams around the world and as the experts the big end of town  calls on to amplify their influence and drive change in their categories (including everyone from Coca-Cola to News Corp to the Banking Sector and The United Nations), we've learned that success in our leadership, our organizations and even as individuals comes down to the three "P's" of Influence and Human Motivation:

  1. PERCEPTION - Your capacity to be insightful 
  2. POSITIONING - Your capacity to be impactful 
  3. PERSUASION - Your capacity to be influential  

We help leaders, professionals, teams and entrepreneurs develop these capabilities through:



Personal & Professional Branding

For Thought Leaders, Professionals & Entrepreneurs looking to stand out in an increasingly competitive market place.

All of us operate within the reputation economy. Whether we are part of a large corporation, building an entrepreneurial start-up, working in professional services or simply doing our best to command attention in an increasingly noisy environment, our personal and professional brand is a core asset. And though no one will ever share this with you, fame is more powerful than substance. In other words, a capacity to build and nurture your reputation, to elevate your brand and increase your share of voice, contributes more to your ultimate success than simply working hard and waiting for it to be acknowledged.

This workshop is for those who recognize the importance of their brand and are willing to do what it takes to drive their reputation, attract business and stand out!



Communications & Presentation Mastery

For Leaders, Pitch Teams & Professionals ready to take their persuasive skills to level ‘MadMen’.

No matter what you do for a living, you're in sales. You might be selling a vision, building buy-in with your team or exciting your customers. It's just selling down, selling up and selling to. Make no mistake about it, your professional and business success is driven by your capacity to engage, influence and persuade. The problem is, few of us have learned how to present effectively, fewer still understand the nuance of the pitch and that is why persuasion is often dismissed as a “soft-skill” or worse, a dark art!

This workshop is specifically designed for organisations, leaders and teams who recognise the power of being able to communicate persuasively and are determined to build a team that is more influential, engaged and engaging.



Personality Insights & Archetypes

For Leaders, Managers and Professionals wanting to better understand themselves, their people & their customers.

Each of us is a unique combination of strengths and weaknesses. However, there are patterns in the way we perceive information, how we hear meaning and how we see our place in the world. One of the most critical tools used to navigate these tendencies, to motivate ourselves, drive empathy our teams and promote clarity in communication is an ability to read personality archetypes. A skill with archetypes informs preferred methods of communication as well as revealing unconscious biases and hidden motivations that lead to more effective understanding and communications.

This workshop is ideal for leaders, managers and professionals who recognize that being more self-aware and aware of others is key to commanding influence and engagement.


Dan Gregory


Dan Gregory is the Co-Founder, President and CEO of The Impossible Institute™, a strategic think-tank that helps organizations understand what motivates the staff, customers and communities so that they can make what’s not… possible! 

A Behavioral Researcher & Motivation Strategist, Dan works as a speaker, author, educator, and social commentator,

Dan’s specialization is behavior and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human motivation.

Dan helps leaders, managers, sales teams, marketers and individuals understand what inspires them toward action, what influences their behavior, what lights them up and builds cultures of the willing. In doing so, he helps them develop more influence in their business and personal lives.

Leading one of the country’s most prolific creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for News Corp, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

In that time, Dan also

  • Directed the strategic and creative team behind the most successful new product launch in Australian history with business partner, Kieran Flanagan
  • Oversaw the most successful brand resurrection achieved anywhere in the world.
  • He works as a White Ribbon ambassador and serves as a Director on the Board helping to make violence against women a man's issue too
  • He is a partner and ambassador for Thought Leaders Global - an organization dedicated to helping smart people be commercially smart also.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series.

His mission is to elevate and transform our understanding of Human Motivation and help those he works with to become key people of influence.

Read more


Kieran Flanagan


Kieran Flanagan is the Co-Founder and Chief Creative Officer at the Impossible Institute™, a strategic think-tank that helps organisations and individuals influence the future of business and make what’s not… possible! 

For over twenty years, Kieran Flanagan has been one of the most influential leaders in the creative industries. A Social Futurist & Behavioral Strategist, Kieran is a speaker, author, educator and mentor who helps individuals, teams, leaders and organizations navigate the business of human behavior. 

In addition to being one of the only female leaders from the world of MadMen, Kieran was also one of the youngest Creative Directors to lead an award-winning advertising agency. In an impressive career, she has lead multi-national accounts across multi-disciplinary departments and businesses working at McCann, Smart, Kindred and VCD (a team she helped found and build into the “Agency of the Year” within her first three years in the industry).

In that time, Kieran also:

  • Directed the Strategic and Creative team behind the most successful new product launch in Australian history
  • Designed the Innovation and Marketing Curriculum for The Entourage - Australia’s largest Entrepreneurship Education Organization
  • Won awards around the world for creativity, effectiveness and Return On Investment
  • Developed new product lines for Coca-Cola and Unilever
  • Invented new media formats for News Corp
  • Created interaction systems for categories as diverse as fast food chains and government departments
  • Trained the current generation of creative leaders as a director at Australia’s premier creative school, AWARD, and as a senior lecturer at The Miami Ad School
  • Co-authored business trend analysis book “Shift” and behavioral treatise “Selfish, Scared & Stupid” with her business partner Dan Gregory.

Kieran has spoken to audiences as diverse as the United Nations in Singapore (as part of a group working to end human trafficking), innovation teams for Coca Cola, leadership forums for the “Big 4” Banking Corporations and Facilitated Education Summits. All while producing work for markets as far flung as the United States, Russia, Asia, Europe and as a content partner to TEDx Sydney.

Kieran is a passionate advocate for the commercial power of insight-based influence.

Read more


Brand U Bootcamps & Stones for David™

Our Brand Bootcamps and Stones for David™ program are The Impossible Institute's "open to the public" brand Workshops and Masterclasses which have been specifically designed to help those who need Personal and Professional Brand Strategy to amplify their influence. We work with:

• Entrepreneurs & SMBs

• Thought Leaders & Consultants

• Executive Professionals & Senior Leaders

Read More

Harness the power of Human Nature

OK, we realize a book about human nature called Selfish Scared & Stupid doesn't sound like a compliment. But in fact, these are the three features of our essential natures that have helped us to survive and thrive.

Put simply, this is a book about how our survival brain calls dibs on all of our initial decision-making. And while this "reptilian" part of the brain is not as exciting as the pre-frontal cortex, it is critical to human behavior and performance.

The truth is, the more you're able to anchor desired behavior in personal gain, whilst mitigating risk (be it reputational, financial, physical or personal) and the more you can reduce the friction in the process and create a sense of ease and simplicity, the higher your chances of success.

Of course you could just take the title personally... but then, that would kinda prove our point now, wouldn't it?

Get your copy as Wiley, Booktopia, Dymocks or through Amazon.


"An extraordinary ability to solve highly complicated and political problems."


"Kieran and Dan facilitated a highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment."  


"Dan Gregory and Kieran Flanagan did a phenomenal job during their insightful presentation at the iMedia Brand Summit. Both Gregory and Flanagan were personable, professional, and very engaging."


Subscribe to "Impossible Thoughts™"

Sign up to learn what we're loving, what we're loathing and what we're doing. The Impossible Thoughts™ Newsletter is a mix of rants, revelations and revolution where we explore the worlds of business, leadership, innovation and influence.

Plus, it's the best way to stay in touch with where we are and what we're up to.


PO Box 226

Broadway NSW 2007

+61 (0)2 9651 5384

© 2016 The Impossible Institute