What if our limitations are imagined?

What if we could "in-source" our out-thinking?

What if we learned to ask Impossible Questions?

These impossible questions are a core part of our methodology.

Sometimes, extraordinary possibilities are hiding behind an impossible thought that no one has explored for long enough.

We help organizations drive large scale change through Developing Capabilities, Facilitating Innovation, Advising Leadership and Building Business Strategies that not only make success more likely, but are designed to make failure more difficult.

We do this through speaking engagements, leadership off-sites, staff development programs, engagement campaigns and behavior design.

Put simply, we design solutions to big hairy problems.

Our focus is Human Behavior and the Why and How of thinking - why we do the things we do and how we can do those things more consciously, effectively and purposefully.

We've worked with Governments and NGOs helping build strategies to fight human trafficking and drive innovation. 

We've supported multinational professional services firms, helping train their future leaders and partners to become more engaging communicators, more strategic leaders and ultimately to become rainmakers for the business.

We've designed environments, processes and behavioral strategies for large financial organizations, retail chains and manufacturing businesses that make the surprising, the exceptional, the "story worthy", much more likely. 

We makes what's not... possible, through:

Capabilities Development

We help leaders, managers and teams develop commercial agility and influence.

Innovation Design

We help organizations innovate on purpose - deliberately, consistently, congruently.

Leadership Advisory

We help leaders develop strategies to drive change, create buy-in and engage their teams and stakeholders.

Business Strategy

We help organizations build their brands and design strategies to "future proof" their businesses.

Dan Gregory CEO Bio

Dan Gregory


Dan Gregory is the Co-Founder, President and CEO of The Impossible Institute™, a strategic think-tank founded to make what’s not… possible! A Behavioural Researcher & Strategist, author, educator, and social commentator, Dan helps leaders, sales and marketing professionals and individuals develop more influence in their business and personal lives.

Dan’s specialization is behavior and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human behaviour in all its wonderful weirdness.

Leading one of the country’s most prolific creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

Together with business partner, Kieran Flanagan, he formed the strategic and creative team behind the most successful new product launch in Australian history and the most successful brand ressurection achieved anywhere in the world.

He also works as a White Ribbon ambassador and serves as a Director on the Board helping to make violence against women a man's issue too, and is a partner and ambassador for Thought Leaders Global - an organization dedicated to helping smart people be commercially smart also.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of 1.4 million viewers as a regular on ABC TV’s “Gruen Planet”.

His mission is to turn Impossible Thinking™ into an epidemic and help those he works with to become key people of influence.

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Kieran Flanagan CCO Bio

Kieran Flanagan


Kieran Flanagan is the Co-Founder and Chief Creative Officer at the Impossible Institute™, a strategic think-tank created to make what’s not… possible! For over twenty years, Kieran Flanagan has been one of the most influential leaders in the creative industries. A Behavioral Researcher & Strategist, she is an author, educator and corporate mentor who helps individuals, teams, leaders and organizations develop ‘The Agility Advantage’. 

In addition to being one of the only female leaders from the world of MadMen, Kieran was also one of the youngest Creative Directors to lead an award-winning advertising agency.

In an impressive career, she has lead multi-national accounts across multi-disciplinary departments and businesses working at McCann, Smart, Kindred and VCD (a team she helped found and build into the “Agency of the Year” within her first three years in the industry).

In that time, Kieran also directed the Strategic and Creative team behind the most successful new product launch in Australian history, won awards around the world for creativity, effectiveness and ROI, spent three years developing the current generation of creative leaders as a director at Australia’s premier creative school, AWARD, and co-authored “Shift” and behavioral treatise “Selfish, Scared & Stupid” with her business partner Dan Gregory.

She currently teaches and lectures at The Miami Ad School and has spoken to audiences as diverse as the Uited Nations in Singapore (as part of a group working to end human trafficking), sales and innovation teams for Coca Cola, leadership forums and education summits. All while producing work for markets as far flung as the United States, Russia, Asia, Europe and as a partner to TEDx Sydney.

Kieran is a passionate advocate for the commercial power of creativity and leadership that is more agile, collaborative and engaging.

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What if smaller businesses could work with us?

Stones for David™ is The Impossible Institute's business and brand strategy program specifically designed for the needs of Small Business and Entrepreneurs. We facilitate:

• Business Strategy

• Engagement Strategy

• Creative Strategy

• Implementation Strategy

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What if we harnessed Human Nature?

OK, we realize a book about human nature called Selfish Scared & Stupid doesn't sound like a compliment. But in fact, these are the three features of our essential natures that have helped us to survive and thrive.

Put simply, this is a book about how our survival brain calls dibs on all of our initial decision making. And while this "reptilian" part of the brain is not as exciting as the pre-frontal cortex, it is critical to human behavior and performance.

The truth is, the more you're able to anchor desired behavior in personal gain, whilst mitigating risk (be it reputational, financial, physical or personal) and the more you can reduce the friction in the process and create a sense of ease and simplicity, the higher your chances of success.

Of course you could just take the title personally... but then, that would kinda prove our point now, wouldn't it?

Get your copy as Wiley, Booktopia, Dymocks or through Amazon.


"An extraordinary ability to solve highly complicated and political problems."


"Kieran and Dan facilitated a highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment."  


"Dan Gregory and Kieran Flanagan did a phenomenal job during their insightful presentation at the iMedia Brand Summit. Both Gregory and Flanagan were personable, professional, and very engaging."


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